It all begins with an idea.
With this client, I was commissioned to begin from scratch. This was a small business owner who makes and sells jams, jellies and other canned goods. She wasn’t sure where to start but did state that she really liked sunflowers. Thus the idea began. This project involved diving into the world of jams and jellies. I conducted competitive audits to learn what other companies were offering and what we needed to do to gain the edge on competition. The problem I needed to solve was to determine what all types of designs would a small jam/jelly company need to utilize. What types of marketing and print pieces were necessary and what were customers looking for in a logo. Through this research I learned that a natural look holds a lot of appeal for customers when deciding which canned goods to purchase. Keeping that idea in mind and remember the clients love for sunflowers and her signature sunflower honey and jam, I designed a logo that I could easily change up to use across various mediums, including shirts, hoodies, banners, business cards and labels for the canned goods.
