It all begins with an idea.
Learning the backend and knowing the basics of the coding behind the software is an essential component in web development. It’s hard to understand what limitations you have as a designer on the front of the project if you’re completely oblivious to the websites limitations. I love how a good design can draw a person in and get your idea across. It doesn’t always have to be complicated either. Sometimes all it takes is the right layout, the right color and the right font to get your message across loud and clear. The key to the website redesign was doing competitive audits of direct and indirect competitors to ensure that we provided something unique to the customer.