It all begins with an idea.

This company specialized in putting prints on wood and they wanted to create a new product they could showcase for an upcoming ABC morning show they were being featured on. Focusing on user centered design and researching the ways in which families display their photos, a new product was born that would allow the customer to not only showcase a background image in order to create a specific feel for a space but additionally, allow the customer the option of changing the images on the front and replacing them with updated pictures or pictures that represented the season change.